What you need:
Tube-I’m using the art of Amy Matthews. You can purchase her art at CDO.
Texture-I’m using one I created myself. You can download it here. You are welcome to use any texture you want. deviantart has tons to choose from. 😉
Font-I am using the font Caramel Crunch. Sadly, it is a PTU font so I can’t supply it. You can use any scripty font you wish.
I assume you have working knowledge of Photoshop. This tutorial was written using CS5.
Open a new image with the dimensions of 600×225.
Using two colors from your tube, create a gradient and fill the image with that gradient set to liner. Just drag the line upwards.
Open the texture. Copy and paste into the image. Set the blend mode to Luminosity. Merge the texture layer with the gradient.
Copy and paste your tube above your background layer. Position in the middle of the image. Create a new layer above your tube layer. Select all, modify border of 5 px, and flood fill it with a solid color. It doesn’t matter which one you pick, we are going to change it in the layer style.
In your layer style, go to the gradient overlay and select the same gradient you used as the background. Set it to a 90 degree angle and as reflected. Leave it set to normal blend mode.
In your stroke options, set it to 2px, with a black and white gradient. In your gradient options for the stroke, set it to shape burst.
Now, you have yourself a nice border. Above your background layer, take your rectangle tool and create rectangle to the right of the tube. You can use any color you want. I’m using one from my tube. Use my tag as an idea of size. Duplicate and move to the other side of the tube.
Merge the shape layers into one. Open your tube and copy and paste it above those rectangles. Position the tube inside of them. I flipped one horizontally and left one the way it was, just for some fun. Merge the tube layers together. Create a clipping mask with the shape layer and tube layer. You can do this by holding alt between the layers and clicking with your mouse. Set the blend mode of the tube to luminosity and then merge those layers together.
Apply the texturize filter with the following settings. You can find the filter under your texture filters that come default with PS.
Apply the same stroke from your border to your shape layer. You can also add a drop shadow of your choice.
Now, copy and paste your tube again above the background layer. I used a close up. Move it so that it is between the shape and your border. Duplicate and move to the other side. Merge those layers together and drop the opacity down to 50%.
Above that layer, using your rectangle tool, draw out a long rectangle similar to the ones we made earlier, except make it a different color. Position it in the middle. Apply a guassian blur of 20 to the shape. Duplicate and merge down. Apply the same blur again. Name that layer “animation”.
Now, set the blend mode to color burn (or anything that looks pretty cool. Position the animation layer to the left of the image, so that it is showing under our close up layer.
Before we animate, add your copyright information and name. For the font, use the the same effects you used for your border. Just right click on the border layer hit “Copy layer style”. Then on your name layer, hit “paste layer style”.
If you do not want to animate, duplicate the animation layer and drag it to the opposite of the tag and save as a .jpg. If you want to animate, let’s keep going!
Now! Let’s animate. 😀
Create two frames in your animation window. In the first frame, make sure your animation layer is over on the left side of your tag. In the second frame, drag that layer all the way to the other side, so that it is on the right side of your tag.
Go back to your first layer and hit the tween button. Tween with the next frame and add 5 frames. You should now have 7 frames.
Select all the frames. Hit the duplicate frame button. You should now have 14 frames and the second half of them selected. In the flyout window to the right of the animation window, hit reverse frames. Set the display to .1 seconds.
Save for web and devices!